Archive: May 2014

Okay I’m on a bit of a Star Wars kick again, but when I saw this book was releasing in a couple of weeks, I had to include it. (And The Jedi Doth Return is right on its heels.) The Empire Striketh Back is the sequel to the incredibly well-executed Shakespearean adaption of A New Hope, and I’m sure it’s […]

I own a small business and I oversee our marketing and advertising campaigns, and I’ve read this book probably ten times. In fact, my copy got so beat up, highlighted, and written in, that I had to buy a new one. Ogilvy casually shares many gems of priceless advertising wisdom in this book, and they […]

This is one of the best quick-reference books for copywriting that you can have on your (digital) shelf. Unless you’re an experienced writer, you might be surprised at how big of a difference seemingly small changes in wording can make. One word changed for the better in a headline can take an ad from dud […]

“When you arise in the morning, think of what a precious privilege it is to be alive – to breathe, to think, to enjoy, to love.” Marcus Aurelius was a Roman emperor that earned the reputation of “philosopher king” during his lifetime and has since earned the reputation as one of history’s greatest rulers, philanthropic […]

The movie was okay, but the book was great. It’s traditional science fiction with a brilliant injection of humor, satire, sarcasm, and cultural observations. In fact, Douglas basically created his own sub-genre. This is the type of book that has you belly laughing on one page and pondering the ironies of modern life on the […]

I’m a big believer in the necessity of creativity in today’s work world, both at a personal and organizational level, regardless of career or industry. Marketplaces are getting more and more challenging, and success is hinging more and more on innovation, not conformity with the norms. How do you systematically be more creative, though? Can […]

I know I’m a little late to the Jack Reacher party (okay, way late), but after seeing the movie, I figured I would check out the books. And I’m glad I did. At first I was turned off by the short, choppy sentences, but the more I read, the more it grew on me as a point of […]