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Muscle for life

What the Kings of the Multi-Billion Dollar Health and Fitness Industry Don’t Want You to Know

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What the Kings of the Multi-Billion Dollar Health and Fitness Industry Don’t Want You to Know

I’m going to tell you something that the kings of the multi-multi-billion dollar health and fitness industry don’t want you to know.

 

You don’t need any of their crap to get ripped and to look better than you ever have before.

  • You don’t need to spend hundreds of dollars per month on the worthless supplements that steroid freaks shill in advertisements.
  • You don’t need to constantly change up your exercise routines to “confuse” your muscles. I’m pretty sure that muscles lack cognitive abilities, so this approach is a good way to just confuse you instead.
  • You don’t need to burn through buckets of protein powder every month, stuffing down enough protein each day to feed a third-world village.
  • You don’t need to toil away in the gym for a couple of hours per day doing tons of sets, supersets, drop sets, giant sets, etc. (As a matter of fact, this is a great way to stunt gains and get nowhere.)
  • You don’t need to grind out hours and hours of boring cardio to shed ugly belly fat and love handles and get a shredded six-pack. (How many flabby treadmillers have you come across over the years?)
  • You don’t need to completely abstain from “cheat” foods while getting down to single-digit body fat percentages. If you plan cheat meals correctly, you can actually speed your metabolism up and accelerate fat loss.

These are just a small sampling of the harmful fallacies commonly believed by many, and they will bury you in a rut of frustration that inevitably leads to you quitting because of little or no real results.

Now, where did the many fitness and nutrition myths come from? Well, I don’t want to waste your time with the boring history of the world of weightlifting, supplements, and information resources, but the long story short is simply this:

When people are willing to spend big amounts of money on certain types of products or to solve specific problems, there will never be a scarcity of new, “cutting edge” things for them to empty their wallets on, and there will always be scores of brilliant marketers inventing new schemes to keep people spending.

It’s pretty simple, really. All we have to do is look where most people get their training and nutritional advice from. Almost everyone gets it from one or more of these three sources: magazines, personal trainers, or friends…and you’ll almost never learn anything useful from any of them.

How can I make such bold claims, you wonder? Because I’ve seen it all, tried it all, and while I don’t know it all, I do know what works and what doesn’t.

Every Time You Read a Bodybuilding Magazine, You’re Getting Slapped in the Face

Last time I looked, close to a dozen bodybuilding magazines were waiting on the shelves of Barnes and Noble, all shiny and ready to lure in victims like Venus flytraps. Simply put, every time you buy one of the big bodybuilding magazines, you’re paying to be lied to.

Here’s a fun fact that you probably didn’t know: MuscleMag, IronMan, Flex, Muscular Development, Muscle & Fitness, Muscle Media, and the rest of the mainstream bodybuilding magazines are owned by supplement companies and are used simply as mouthpieces for their products. Yup. MuscleMag is controlled by MuscleTech; IronMan is MuscleLink’s cheerleader; Muscular Development is Twinlab’s shill piece; Muscle & Fitness and Flex were owned by Joe Weider and thus were promotion catalogues for his companies, such as Weider, Metaform, MuscleTribe,and several others; and the list goes on and on.

The primary goal of these magazines is to sell supplements for the companies controlling them, and they work damn well. The magazines push products in various ways. They have pretty advertisements all over the place, they regularly run “advertorials” (advertisements disguised as informative articles), and they balance the lot of sales pitches with some actual articles that provide workout and nutrition advice (which also, in many cases, end with product recommendations of some kind).

So, this is the first blow that magazines deal to you: They give you a lot of “advice” that is geared first and foremost to selling you products, not helping you achieve your goals.

The supplement companies know that if they can just keep getting these magazines into people’s hands, they will keep selling products. So, how do they ensure that you will keep buying? By coming up with a constant flow of new advice and ideas, of course.

And this is the second, probably more harmful, blow: They inundate you with all kinds of false ideas about what it takes to get into great shape. If they told the simple truth every month, they would have maybe 20 articles or so that they could re-print over and over. Instead, they get quite creative with all kinds of sophisticated (but useless) workout routines, “tricks,” and diets (that include certain supplements to really MAXIMIZE the effectiveness, of course).

The bottom line is that you can’t trust these types of magazines. They are all either owned by or financially dependent upon supplement companies, and what I outlined above is the game they play.

Most Personal Trainers Are Just a Waste of Money…End of Story

Most personal trainers are a waste of time and money.

Every week I see trainers who either have no clue what they’re doing or who just don’t care about their clients. These poor people are paying $50-75 per hour to do silly, ineffective workout routines that usually consist of the wrong exercises done with bad form (and they make little or no gains).

And, let’s not forget that many personal trainers aren’t even in good shape themselves, which always confuses me. How can you honestly sell yourself as a fitness expert when you’re flabby and out of shape? Who could possibly believe you? Well, for some reason, these types of trainers get business all the time, and their clients almost always stay flabby and out of shape themselves.

To compound the disservice, most trainers don’t even bother giving their clients nutritional plans, which really ensures lackluster gains. The fact is that 70-80% of how you look is a reflection of how you eat. Fat, skinny, ripped, whatever—working out is only 20-30% of the equation. Eat wrong, and you will stay fat no matter how much cardio you do; eat wrong, and you will stay skinny and weak no matter how much you struggle with weights. Eat right, however, and you can unlock the maximum potential gains from working out: rapid, long-term fat loss and muscle gains that will turn heads and get your friends and family talking.

You might be wondering why these trainers know so little as certified professionals. Well, I have several good friends who are trainers, and they’ve all told me the same thing, which is that passing the certification test does not make you an expert—it means that you can memorize some basic information about nutrition and exercise…that’s about it.

While some people are happy to pay a trainer just to force themselves to show up every day, trainers are usually in a similar boat as the magazines. They have to constantly justify their existence, and they do it by changing up routines and talking about “sophisticated” workout principles (that they read about in the magazines)…and when it’s all said and done, their clients waste thousands of dollars to make poor gains.

That said, there absolutely are great trainers out there who are in awesome shape themselves, who do know how to quickly and effectively get others into shape, and who do really care. If you’re one of them, I applaud you because you’re carrying the weight of the profession on your shoulders.

What do you think about the state of the industry? Let me know in the comments below!

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I'm Mike and I'm the creator of Muscle for Life and Legion Athletics, and I believe that EVERYONE can achieve the body of their dreams.

If you like what I have to say, sign up for my free newsletter and every week I'll send you awesome, science-based health and fitness tips, delicious "diet-friendly" recipes, motivational musings, and more.

THOUSANDS OF PEOPLE HAVE USED MY BOOKS TO BUILD THEIR BEST BODIES EVER. WILL YOU BE NEXT?

If you want a "paint-by-numbers," step-by-step blueprint for building a muscular, lean, strong body...faster than you ever thought possible...then you want to check out my bestselling books.

Here's a little sneak peek of what you'll learn inside...

  • The 7 biggest muscle building myths & mistakes that keep guys small, weak, and frustrated. (These BS lies are pushed by all the big magazines and even by many trainers.)
  • How to build meal plans that allow you to build muscle, lose fat, and get healthy with ease…eating foods you love (yes, including those deemed “unclean” by certain “gurus”)…and never feeling starved, deprived, or like you’re “on a diet.”
  • The 5 biggest fat loss myths & mistakes that keep women overweight, disappointed, and confused. (These BS lies are pushed by all the big magazines and even by many trainers.)
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The bottom line is you CAN achieve that “Hollywood body" without having your life revolve around it. No long hours in the gym, no starving yourself, and no grueling cardio that turns your stomach.

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  • Sophie

    the information in these articles are so original and useful. I never thought i would be able to eat pre-packaged foods when i am trying to get fit and i had no idea these magazines were owned by supplement companies. I just ordered your book today; i look forward to reading it! thanks

    • Thanks so much Sophia! I’m really glad you like my writing, and I appreciate you picking up my book! Definitely let me know what you think once you’ve given it a read!

      Mike

  • glen

    The information given time after time by you helps myself and others to make leaps and bounds im thier personal goals! Excellent as always.

    • Michael Matthews

      Thanks Glen! I really appreciate that. 🙂

  • Harvey

    Superb advice. Thanks!

    • Michael Matthews

      Thanks!

  • Fernando

    hahaha i got slapped in the face

  • Josie

    Not to get too political, but the excerpt from John Oliver’s show below reminded me of this article –

    Last Week Tonight with John Oliver: Dr. Oz and Nu…: http://youtu.be/WA0wKeokWUU

    Although light hearted, it’s depressing that even with abundant research evidence, the supplement industry is STILL so badly regulated 🙁

    • Michael Matthews

      Yeah I know the industry is a pile of shit. I hate it.

  • Thanks for stopping by and checking out my article! I hope you enjoyed it.

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  • Jessica

    Its funny how you say you don’t need supplements, but then you sell your own all over your site lol

  • Awesome! Keep up the good work, Matthew!

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