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The Story of My 7-Figure Fitness Publishing Company

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The Story of My 7-Figure Fitness Publishing Company

If you want to hear the story of how I created a publishing company that’s doing 7 figures in annual sales, you want to listen to this podcast.

According to a 2016 article in the New York Times, only 40 authors had sold more than 1 million books on the Kindle store in the previous 5 years.

Another survey by Digital Book World found that the vast majority of self-published authors made $1 to $999 per year—with most authors on the lower end of that range.

These numbers are a stark reminder of how grateful I should be to have achieved the level of success that I have as a self-published author. Specifically, I’ve sold about 1.3 million books in the last 6 years, and last year was my best yet, with over 300,000 books sold.

This is why I get a lot of questions from aspiring writers about publishing, writing, and the business of selling books.

Sometimes people are looking for help writing a book of their own and other times they’re just curious about how the sausage is made.

I haven’t spoken much about the ins and outs of publishing here on my podcast, so I thought it might be worth sharing an interview I did on another podcast called The Food for Fitness Podcast.

In this discussion, the host Scott and I get under the hood of my publishing company, the publishing space, and the fitness industry in general and discuss the good, bad, and ugly.

We talk about the genesis, growth, and goals of my publishing efforts, some of the key factors that have made my books so successful, some of the common mistakes, shenanigans, and skullduggery used to sell books, and more.


5:38 – Who are you, what do you do, and how did it all start?

14:54 – Why did you decide to write books and create businesses?

21:10 – Why do you think fitness gurus overcomplicate weight loss and muscle building?

36:12 – What type of diet will be big in the future?

44:27 – What’s the one thing you know now that you wished you knew when started?

46:38 – Where can people find you and your work?

Oh and if you like this episode want to be notified when new episodes go live, then head on over to iTunes, Stitcher, YouTubeSoundcloudSpotify, iHeartRadio, or Google Play and subscribe.

Lastly, if you want to support the show, please drop a quick review of it over on iTunes. It really helps!

What did you think of this episode? Have anything else to share? Let me know in the comments below!

I'm Mike and I'm the creator of Muscle for Life and Legion Athletics, and I believe that EVERYONE can achieve the body of their dreams.

If you like what I have to say, sign up for my free newsletter and every week I'll send you awesome, science-based health and fitness tips, delicious "diet-friendly" recipes, motivational musings, and more.


If you want a "paint-by-numbers," step-by-step blueprint for building a muscular, lean, strong body...faster than you ever thought possible...then you want to check out my bestselling books.

Here's a little sneak peek of what you'll learn inside...

  • The 7 biggest muscle building myths & mistakes that keep guys small, weak, and frustrated. (These BS lies are pushed by all the big magazines and even by many trainers.)
  • How to build meal plans that allow you to build muscle, lose fat, and get healthy with ease…eating foods you love (yes, including those deemed “unclean” by certain “gurus”)…and never feeling starved, deprived, or like you’re “on a diet.”
  • The 5 biggest fat loss myths & mistakes that keep women overweight, disappointed, and confused. (These BS lies are pushed by all the big magazines and even by many trainers.)
  • An all-in-one training system that delivers MAXIMUM results for your efforts…spending no more than 3 to 6 hours in the gym every week…doing workouts that energize you, not wipe you out.
  • A no-BS guide to supplements that will save you hundreds if not THOUSANDS of dollars each year that you would’ve wasted on products that are nothing more than bunk science and marketing hype.
  • And a whole lot more!

The bottom line is you CAN achieve that “Hollywood body" without having your life revolve around it. No long hours in the gym, no starving yourself, and no grueling cardio that turns your stomach.

My book will show you how. Get it today and let’s build a body you can be proud of.

Bigger Leaner Stronger

Bigger Leaner Stronger

Thinner Leaner Stronger

Thinner Leaner Stronger

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