Why do we pour so much time, energy, and effort into training?

Why is it so important to us? Some say it’s narcissism, or insecurity, or even a kind of self-loathing.

They’re all missing the point. This is the real reason we train.

Twice-baked potatoes are the ultimate healthy upgrade to the regular spud, and these 10 recipes are the perfect place to start.

Matan completely transformed his physique in 12 months following my Bigger Leaner Stronger program.

It has really dawned on me how much you have to grow as a person to prevent success from ruining your life.

Yes, success can ruin your life, and in this article, I explain why, and what I’m doing to avoid it myself…