After working on it for nearly 8 months now, I’m proud to announce the launch of LEGION, my line of supplements! Pre-orders have begun, and I’m offering some pretty awesome discounts to kick things off.
In case you’re not already familiar with what I’m doing with LEGION, here’s the long and short of it:
The supplement industry could be best described by Obi-Wan Kenobi’s famous words: a wretched hive of scum and villainy.
Here’s the bottom-line truth of this multi-billion-dollar industry:
While certain supplements can help, they do NOT build great physiques (proper training and nutrition does), and most are a complete waste of money.
Those are just the facts of the matter, and they will probably never change. (Well, maybe we can force change, but more on that in a second.)
What gives? Am I just a hypocritical sell-out? Should you grab your pitchfork and run me off the Internet?
Well, hear me out for a minute and then decide.
The first thing you should know is that I created LEGION with the purpose of not only bringing unique products to the supplement world, but of starting a movement.
Here’s what I know: with the already overwhelming amount of options out there, the last thing we need is yet another marketing machine churning out yet another line of hyped up, flashy products claiming to be more effective than steroids.
Too many products are full of low-quality ingredients, junk fillers, and unnecessary additives. There’s a distinct lack of credible scientific evidence to back up the outrageous claims made on labels and in ads. Active ingredients are almost always underdosed, which companies hide by using the telltale sign of fraud, the “proprietary blend.”
The list of what’s wrong with this industry goes on and on.
Well, I think things should be done differently, and I’m going to do something about it. I believe in being the change I want to see, and that’s what LEGION is truly about.
How do I think things should be done? Well, here’s a start:
No proprietary blends.
There’s absolutely no reason to use them for anything other than deception and fraud.
No “label filler” ingredients.
I have a simple standard: every ingredient used in a workout supplement should be backed by peer-reviewed, published science that demonstrates clear performance benefits.
No underdosing key ingredients.
Furthermore, I think ingredients should only be used if they can be provided at clinically effective dosages. That is, the exact dosages shown to be safe and effective in scientific research.
No artificial sweeteners.
While artificial sweeteners may not be as dangerous as some people claim, studies suggest that regular consumption of these chemicals may indeed be harmful to our health, and that more research is needed.
No artificial food dyes.
Like artificial sweeteners, consumption of artificial food dyes might not be as harmful as some claim, but there is evidence that these chemicals can cause various negative effects in the body.
No exaggerated, deceptive advertising or endorsements. Call me melodramatic, but I feel like we’re getting slapped in the face every time we flip through a bodybuilding magazine.
Ad after ad feature hulking freaks hawking one pill or powder or the other as if it has anything to do with why they’re so big and lean.
How dumb do these marketers think we are?
No over-charging and under-delivering. How annoying is it to buy a $50 bottle of product only to discover that it only lasts 10 days if you follow the usage directions?
I think you will agree that these things need to happen sooner than later, and this is exactly what LEGION will offer.
LEGION will usher in a revolutionary line of workout supplements that outclasses everything else on the market. These products will be a standard by which all others can be judged.
I’m not just looking to build a company. I’m looking to build a culture.
I believe in respecting customers, telling things like it is, and delivering what I promise. I believe that honesty and integrity sell better than cutting corners and relying on ridiculous advertisements and lies.
I don’t just want to sell you pills and powders, I want to change the supplement industry for the better.
Will you join me? Will you become a legionnaire and help me fight the fight?