As someone that grew up in the ’80s and ’90s and loved my Nintendo and Sega video games, I had to check out this book. And it delivered more than I expected.
This book uses hundreds of interviews with former Sega and Nintendo employees to tell the fascinating story of the battle that took place between the “Goliath” of video gaming, Nintendo, and the upstart “David,” Sega, and how brilliant marketing and business leadership took the former from an obscure Japanese arcade game to a global enterprise.
If you grew up saving princesses, performing brutal fatalities, and racing around with Tails in pursuit of Dr. Robotnik, you’re going to thoroughly enjoy this book. And even if you never were into video games, there are quite a few business insights and lessons to be learned as well.