It’s a well-known fact that eating fruits and vegetables improves health.
Research clearly shows that people who eat higher amounts of fruits and vegetables are more likely to live longer, disease-free lives than those who don’t eat enough.
It’s also a well-known fact that few people eat enough fruits and vegetables or even know how much they’re supposed to eat and why.
(The government recommends that adults eat about 3 cups of vegetables and 2 cups of fruit per day.)
Unfortunately, this negligence increases the risk of chronic disease and dysfunction.
One of the reasons for this is fruits and vegetables are the primary source of many of the micronutrients our bodies need to stay alive and healthy.
Another lesser-known reason is plant foods also contain other types of natural chemicals that aren’t essential to life, but help your body perform better and ward off disease (phytonutrients).
These molecules confer a variety of health benefits but aren’t found on food labels, so many people aren’t even aware of their existence.
It’s “nonvital” nutrients like that explain why even a well-formulated multivitamin can’t take the place of a vegetable-rich diet.
(The multivitamin will provide the essential vitamins and minerals but not the wide spectrum of phytonutrients found in foods.)
The goal, then, is to include as many of these beneficial compounds in our diets as possible.
Unfortunately, that’s easier said than done because it requires eating a variety of plants and vegetables, including some that are pretty obscure and unpalatable.
And that’s where the greens supplement comes in.
The idea of taking a supplement that “optimizes our health” by making it easier to eat a large amount of fruits and vegetables sounds great in theory.
The average greens supplement does an incredibly poor job of this, though.
Let’s find out why.
If you’ve seen one greens supplement, you’ve more or less seen them all.
They boast about…
Well, many of these supplements can’t live up to their sales pitches for several reasons:
Let’s take a closer look at each of these points separately.
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It’s easy to assume that a supplement that’s (purportedly) packed full of vitamins and minerals must be healthful.
The reality, though, is that supplying superdoses of many micronutrients won’t provide any health benefits.
In some cases, superdosing can even be harmful.
For example, many green supplements trumpet their high levels of antioxidants, but research shows that supplementing with large amounts of antioxidants is unlikely to provide any health benefits and may even increase the risk of disease.
That isn’t to say that antioxidants are bad, of course, but in certain contexts, they can be.
That’s why it’s dishonest to market a supplement as inherent healthful or better than others because it has high levels of antioxidants.
Many greens supplements also do people the disservice of being quite low in vitamins and minerals that people actually tend to be deficient in, like vitamins D, K1, and K2, and zinc.
Again, this is why I think you’d be better off with a well-designed multivitamin than a mediocre greens supplement.
Yet another beef of mine with many greens supplements is how they promote natural forms of vitamins as inherently superior to synthetic forms.
Some even go as far to say that synthetic vitamins are dangerous.
Well, this is little more than a crooked appeal to nature.
You see, many people are unconsciously assume that something “natural” is good and something “unnatural” is bad.
This can work for the better in some cases but leads you astray in others.
And when we’re talking vitamins, natural forms aren’t always better for the body than synthetic forms, and not all synthetic forms are harmful.
Some natural vitamins have unique and beneficial properties that synthetic forms lack, such as vitamin E.
Research shows that some synthetic vitamins outperform natural ones, though, such as synthetic folic acid, which is better absorbed than folate from natural sources.
The bottom line is this:
There’s nothing wrong with getting all vitamins and minerals from natural sources, but supplements that demonize synthetic vitamins to sell you on their natural counterparts are simply lying and hoping you don’t know any better.
“Superfood” is a brilliant piece of marketing.
It’s a simple and evocative label that can be used to elevate any food thought to be healthy above its peers (not to mention how much people are willing to pay for it!).
And oh how it’s working!
Foods commonly anointed as “super” include blueberries, salmon, kale, acai and goji berries, and chia seeds.
The problem with the superfood craze isn’t with the foods themselves. They’re perfectly nutritious.
The problem is there’s no set criteria for determining what qualifies as a “superfood” and what doesn’t, so it’s left to the tender mercies of food marketers.
And I think you know what that means: high jinks, shenanigans, and buffoonery.
Basically, any food that’s remotely nutritious has been branded a superfood, which drives up demand and prices.
Well, realize that there is no food group for “superfoods.”
Strawberries, asparagus, and white potato are just as “super” as blueberries, kale, and sweet potato in that all are rich sources of vitamins, minerals, and various phytonutrients.
So, the reality is there are many foods you can eat to meet your body’s nutritional needs, and a large number don’t appear on any superfood listicles.
Here’s how Alison Hornby, spokesperson for the British Dietetic Association (BDA), put it:
“All unprocessed food from the major food groups could be considered ‘super’. All these foods are useful as part of a balanced diet.”
Browse the greens supplements on the market today and you’re going to see a lot of prattle about “alkalizing” your body.
The idea is simple:
By using food to create an “alkaline environment” in our bodies, we can optimize our health and protect against disease.
Sounds great…but the science is clear: it’s not that simple.
In chemistry, pH is a measure of the acidity of a solution. A pH of less than 7 is said to be “acidic” and a reading greater than 7 is “basic” or “alkaline.”
The further a substance is from neutral (in either direction), the more it can react with other substances and cause chemical changes.
Now, when you eat food, various metabolic byproducts are produced (called “ash”), and they have varying pH values.
Some are acidic, some are alkaline, and some can change in pH after being absorbed (like baking soda).
Proponents of “alkaline dieting” categorize foods based on the pH value of the ash they create:
1. Acidic foods.
These foods produce acidic ash and include basically all grains and all sources of high-quality animal protein (meat, poultry, fish, dairy, and eggs).
2. Neutral foods.
These foods produce neutral ash and include fats, sugars, and starches.
3. Alkaline foods.
These foods produce alkaline ash and include plant-based foods like fruit, nuts, legumes, and vegetables.
Now, the alkaline fable states that the more you eat acidic foods, the more acidic your blood and thus entire body becomes.
And the more acidic your body becomes, we’re told, the more susceptible it is to a host of diseases ranging from osteoporosis to diabetes to cancer.
On the other hand, if you eat a large amount of alkaline foods, you can raise your body’s internal pH value and bulletproof it against the modern onslaught of superbugs, mutant foods, hazardous chemicals, and the rest of the lot.
The theory may sound plausible and, ironically, a diet high in alkaline foods is conducive to good health…but not for the reasons you’re being given.
The biggest problem with the alkaline diet hypothesis is the scientifically proven fact that the foods you eat don’t cause large or lasting changes in the pH value of your blood.
We’re lucky that this is how the body works, too.
Your body’s pH is similar to its internal temperature in that it’s tightly controlled. A significant rise or fall in either means certain death.
This is why, unless you have kidney disease, your blood is going to remain at a rather neutral pH of about 7.4 regardless of what you eat.
Ironically, this has been known for decades but the food-blood pH myth is still lurking around.
One of the reasons it’s still “a thing” has to do with a simple misunderstanding about the difference between blood and urine pH.
You see, food may not be able to significantly affect blood pH, but it does impact urine pH.
A hearty salad will raise the pH of your pee and a big ol’ bronto burger will lower it, and some people fancy this as incontrovertible evidence that alkaline foods are alkilizing and acid foods are acidifying.
Research shows otherwise, though: the pH level of our urine isn’t a reliable indicator of the pH of our blood or of our overall health and susceptibility to disease.
This makes sense when you look at what actually happens in your body when you eat food.
When you eat acidic foods, for example, the acidic ash is quickly neutralized by special molecules in the blood.
One of the byproducts of this is carbon dioxide, which you exhale. Another is salts, which are disposed of by the kidneys.
New bicarbonate ions are produced as well, which allows to the body to sustain the entire cycle.
The bottom line is that you absolutely should include plenty of “alkaline foods” in your diet, including fruits, vegetables, nuts, and legumes, but not because they optimize your blood pH levels.
They’re just great sources of micro- and macronutrients.
Thus, when a greens supplement is promoted as “alkalizing,” just know they’re trying to bilk you with buzzwords, not educate you as a consumer.
Many greens supplements tout the fact that they contain digestive enzymes.
This, they say, improves food digestion and absorption, allowing us to extract more nutritive value out of what we eat.
Well, let’s see what the science says, starting with the basics.
An enzymes is a molecule that causes or speeds up a chemical reaction in the body.
Digestive enzymes are produced in the mouth, stomach, and intestines to help break food down so it can be absorbed and used.
The type of enzyme added to greens supplements is a food enzyme, which is a substance found in uncooked nuts, vegetables, and fruit.
The most common food enzymes used are papain from papaya and bromelain from pineapple.
There’s a theory that by supplementing with food enzymes, you can reduce the need for digestive enzymes and thereby “free up” energy for other bodily processes like “detoxification” and tissue repair.
Some marketers even claim that digestive enzymes can help you lose weight.
These claims may sound reasonable to you, but there’s a distinct lack of scientific evidence to back them up.
They are something that should be implemented in response to an actual problem, not something you should take daily, hoping to improve your health.
So, unless you have a digestive dysfunction of some kind, you have little to gain from food enzymes included in your average greens supplement. (And again, you’re just being sold a bill of goods.)
Probiotics are live bacteria that replace or add to the beneficial bacteria in the gut.
Many types of bacteria are classified as probiotics, but most fall into one of two groups:
This is found in yogurt and other fermented foods.
This is also found in some dairy products.
The gut is incredibly complex and scientists are still working to determine exactly how probiotics work.
Research does suggest, however, that supplementation with certain types of probiotics can help alleviate some gastrointestinal conditions and prevent infectious- and antibiotic-related diarrhea.
That’s not how greens supplements will sell you on their probiotics, though.
Well, such claims are controversial, unsubstantiated, and, quite frankly, misleading.
The bottom line is that we just don’t know and it’s disingenuous to say otherwise.
As if all of that weren’t enough, there’s another major problem with many probiotic supplements:
If the bacteria isn’t prepared and stored properly, they die.
Furthermore, if the wrong delivery system is used, the bacteria can also die in the stomach, before even reaching the small intestine.
So, while the probiotics found in many greens supplements may benefit you, the scientific evidence isn’t there yet, making it a less-than-exciting way to spend your money.
When we’re talking diet, prebiotics are a type of fiber (insoluble) that promotes the growth and/or activity of “good” gut bacteria.
It’s found in many fruits, vegetables, and grains, including…
There’s no question that prebiotics are healthful. Research shows their many benefits include…
Soluble fiber (prebiotics) are a large part of why you should be eating a well-balanced diet that includes fruits, vegetables, whole grains, and other plant-based foods.
So…if all that is true, then supplementation with prebiotics must be beneficial, right?
That said, if you do get plenty of soluble fiber in your diet (5 to 10 grams per day is a good target) and have no gastrointestinal problems, it’s unlikely that supplementing prebiotics is going to benefit you.
The simple question, then, is whether you want to use an expensive greens supplement as a source of prebiotics or just eat a nutritious, fiber-rich diet instead.
Want to create a crappy, under-dosed supplement and hide how inadequate your formulation is?
Great! The proprietary blend is all you need!
Here’s what I’m talking about:
This is the supplement facts panel of a popular greens supplement and on the right side, you can see several proprietary blends:
1. The “Alkaline, Nutrient-Dense, Raw, Superfood Complex”
2. The “Nutrient Dense Natural Extracts, Herbs & Antioxidants”
3. The “Digestive Enzyme & Super Mushroom Complex”
4. “Dairy Free Probiotics”
As you can see, these blends constitute dozens and dozens of ingredients, which looks pretty impressive.
This thing must be good for you, right?
Well, first, the assumption that the product even contains what it says is a leap of faith.
But let’s take that leap, because here’s the rub:
As you can see, the company only lists the total weight of the blends, not the dosages of each ingredient.
This is how they can rip you off without you ever realizing it.
You see, what many people don’t know about proprietary blends is ingredients are listed in descending order according to predominance by weight.
That is, a blend contains more of the first ingredient than the second, more of the second than the third, and so forth.
And no matter how many other ingredients are listed after the first, they can altogether only constitute a very small percentage of the actual blend.
(I know of supplement companies that list blends with 10+ ingredients with the first ones alone constituting 95%+ of the entire blends.)
Furthermore, there can be a milligram or less of an ingredient in each serving and it can be listed as a part of the blend.
I’m sure you see how easily these gaping loopholes can be exploited to mislead consumers, but let’s be specific.
In the case above, the “Alkaline, Nutrient-Dense, Raw, Superfood Complex” weighs about 8.5 grams and is comprised of, I don’t know, 30+ ingredients?
Well, while that litany of “superfoods” might look impressive, let’s remember that dosages (which we aren’t privy to) are the key.
A few hundred milligrams of spirulina is better than nothing, I guess, but a few grams is much better.
And as we move down the list, we could expect to see just a few milligrams of ingredients, which is good for nothing but puffing up a label.
The bottom line is the only reason to use proprietary blends is deception.
All the science behind effective ingredients and dosages is publicly available. Everyone can learn what works, what doesn’t, and in what amounts. Claims of “trade secrets” are bogus.
If a company isn’t willing to tell you exactly what you’re buying, it’s because they don’t want you to know. Don’t support them.
Force them to change their ways.
Now that we’ve sandblasted the varnish off the greens supplement, let’s see what we’re left with.
Well, it’s not very exciting.
These products are meant to supplement your diet, not be your diet.
So, as we recall, what we’re left with is a middling multivitamin of sorts.
That said, does it have to be like this? And are all greens supplements equally humdrum?
As you can see, I’m a bit of a stickler with supplements.
I want top-shelf products or nothing at all.
And in terms of a greens supplement, here’s my wish list:
1. A base of leafy greens rich in nitrates and other beneficial phytochemicals.
Leafy greens are some of the most nutrient-dense plant foods we can eat.
2. A blend of anthocyanins.
Anthocyanins are pigments found in various plant foods that have anti-oxidant and anti-inflammatory properties.
3. A clinically effective dosage of spirulina.
Spirulina is a blue-green algae that is widely considered one of nature’s richest and most complete sources of vital nutrients.
4. A combination of other beneficial ingredients that we aren’t going to get from our diets.
Some of my favorites are reishi mushroom, maca, and astragalus membranaceus.
Well, until recently, this type of product has been a pipe dream because nothing on the market even came close.
Instead, all I could find was junk like I showed you earlier in the article.
So I did what any red-blooded entrepreneur would do: I made it myself.
It’s called GENESIS, and it’s unlike any other greens supplement out there.
When my team and I set out to research GENESIS’s formulation, we started with what we didn’t want it to be:
Just another poorly formulated multivitamin supplement with little else to offer.
Instead, we wanted to focus on select plants, fruits, and vegetables that can provide several key benefits particularly important to people living an active lifestyle:
We conducted an extensive scientific review of a wide variety of molecules known to meet those targets, and we carefully chose a handful that safely deliver consistent results.
The result is the most potent greens supplement on the market built, with every ingredient backed by sound clinical research and included at clinically effective dosages.
Let’s take a look at the formulation.
As you know, people who eat several servings of fruit and vegetables daily live longer, healthier lives than those who don’t.
Some people ensure they eat enough of these foods every day, but many people find supplementation helpful in meeting their daily needs.
This is why we started with a greens blend consisting of four plants: spinach, kale, dandelion leaf, and broccoli.
We chose these plants because each is considered a “leafy green” vegetable and is high in one particular molecule of concern: nitrate.
Dietary nitrates are found most commonly in leafy greens and beets, which accounts for their ergogenic and circulatory benefits, and a diet high in nitrates is conducive to long-term heart and circulatory health.
We chose the combination of spinach, kale, dandelion leaf, and broccoli rather than simply using a large dose of lettuce or rocket, because spinach and kale have other beneficial compounds in them such as isothiocyanates, which are known to confer a variety of health benefits.
Dandelion is also high in dietary potassium, which is by far the most common nutrient deficiency and not one that can be easily solved with supplements.
GENESIS CONTAINS A 4-GRAM BLEND OF SPINACH, KALE, AND DANDELION LEAF PER SERVING
Reishi mushroom, or Ganoderma lucidum, has been used for medicinal purposes for at least 2,000 years.
It contains a large number of bioactive molecules and was known to the ancients as “the mushroom of immortality,” and it has been used historically to treat a variety of conditions ranging from insulin resistance to immune deficiencies to fatigue to cancer.
Modern Western science is now catching up with and validating this Eastern traditional wisdom. Specifically, Reishi doesn’t seem promising as a first-line treatment for disease, but it does boast an impressive list of benefits that extend to healthy individuals.
Research shows that supplementation with reishi mushroom…
The clinically effective dosage of reishi mushroom extract ranges between 1.5 and 5 grams.
GENESIS CONTAINS 2.5 GRAMS OF REISHI MUSHROOM EXTRACT PER SERVING
Spirulina is a blue-green algae that is widely considered one of nature’s richest and most complete sources of vital nutrients.
It’s often used as a vegan source of protein and is particularly rich in B vitamins, minerals, and essential fatty acids.
It also contains a notable amount of phycocyanobilin, which is a molecule that provides potent anti-oxidative and anti-inflammatory effects.
Phycocyanobilin accomplishes this by stimulating immune cells, and, rather uniquely, spirulina contains another compound known as a Braun lipoprotein that prevents the immune system from overreacting and creating widespread inflammation.
Research shows that supplementation with spirulina…
The clinically effective dosage of spirulina ranges between 2 and 10 grams.
GENESIS CONTAINS 5 GRAMS OF SPIRULINA PER SERVING
Astragalus membranaceus is one of the 50 fundamental herbs in Traditional Chinese Medicine, and it has long been used to increase stamina, vitality, and longevity and to treat colds and flu.
Astragalus contains a variety of beneficial molecules such as flavanoids and polysaccharides, but one of the more notable components is “astragaloside IV,” which is a type of compound found in many plants known as saponins.
Research shows that supplementation with astragalus membranaceus…
There’s also animal research suggesting that astragalus promotes longevity, but this has yet to be explored in human studies.
The clinically effective dosage of astragalus membranaceus depends on how much astragaloside IV it provides, and the clinically effective dosage of astragaloside IV is 5 to 10 milligrams.
GENESIS CONTAINS 3 GRAMS OF ASTRAGALUS MEMBRANACEUS PER SERVING, PROVIDING 9 MILLIGRAMS OF ASTRAGALOSIDE IV
For centuries, the natives of Northern India have known the many benefits of the moringa tree.
Virtually every part is useful and it grows quickly, can survive droughts, is highly nutritious, and can even help produce clean water.
The leaves have long been a part of India’s medicinal traditions, and research confirms just how extraordinary their nutrient profile really is.
Gram for gram, Moringa leaves contain four times the calcium and two times the protein of milk, three times the potassium in bananas, four times the vitamin A in carrots, and seven times the vitamin C in oranges.
We chose to include moringa for two reasons:
1. Its high potassium content, which most people can benefit from due to inadequate potassium intake.
2. Its large amount of various types of isothiocyanates, which are thought to be responsible for many of the health benefits of moringa.
Research shows that supplementation with moringa…
The clinically effective dosage of moringa ranges between 500 and 2,000 milligrams of the leaf.
GENESIS CONTAINS 1 GRAM OF MORINGA OLEIFERA LEAF PER SERVING
Maca is plant native to Peru that’s grown for its fleshy root, and its cultivation goes back thousands of years as it was an integral part of the diet and commerce of the ancient Incan civilization.
Historically, maca has been used as an energy and libido enhancer and for improving hormonal function.
Knowledge of its special properties all but disappeared but, thanks to German and North American scientists studying the “lost crops of the Andes,” maca was introduced to the world in the 1960s and again in the 1980s.
Research shows that supplementation with maca…
The clinically effective dosage of maca extract ranges between 1 and 3 grams.
GENESIS CONTAINS 1.5 GRAMS OF MACA EXTRACT PER SERVING
If you’ve been paying attention, you’ve probably noticed one thing missing from GENESIS: anthocyanins.
Unfortunately, it’s true. They didn’t make it into the product.
BUT…it wasn’t for the lack of trying.
Unfortunately, they’re incredibly expensive and a clinically effective dosage was going to cost me nearly $30 per bottle. Yikes.
Hopefully this price comes down as processing methods improve, but until then, we’ll just need to keep eating plenty of colorful fruits and plants.
As you can see, GENESIS contains 100% natural, safe substances that are scientifically proven to increase general immunity, heart and circulatory health, energy levels, libido, mood and overall well-being, and more.
While our choices of ingredients alone set GENESIS apart from the rest of the crowd, what really proves its superiority is that each ingredient is included at clinically effective dosages.
That means that the dosages of each ingredient in GENESIS are based on published scientific research proving its benefits, not the restrictions of razor-thin production budgets or gluttonous profit margins.
When you start comparing actual numbers, you will quickly see that one serving of GENESIS contains several times the amount of effective ingredients as our best competitors’ products.
And some of the ingredients you just can’t find in other greens supplements.
So, while everyone claims to have the best greens supplements on the market, I believe I can actually back up such a claim with real science and real numbers.
If you want to supplement your diet with additional vegetable intake as well as other plant-based nutrients proven to improve health, mood, physical performance, immunity, and longevity…then you want to try GENESIS today.
Like many supplements, the greens supplement is a victim of unreal hopes and promises.
All in all, most greens supplements are one of those products that I would drop in the “if you have an unlimited supplement budget” bucket.
And even then I might not bother.
That’s why I did something special with my greens supplement and stacked it with a variety of healthful ingredients that you simply won’t get from your diet.
The goal was to take it far beyond a mere tub of fruit and vegetable powders and I like to think I succeeded. 🙂
As good as GENESIS is, though, it still isn’t a replacement for real food or band-aid for unhealthy living. It’s meant to improve your health and performance beyond what’s possible through diet alone.