For better and worse, online fitness coaching has exploded over the past decade or so.
I say that because on the one hand, this has enabled many people to affordably connect up with legitimate experts and get into great shape, and on the other hand, it has also led many others into the gaping jaws of the legions of charlatans, shysters, and phonies who have swarmed the online coaching space.
And unfortunately, the coaches who get the most eyeballs and buzz often aren’t the ones who offer the best services, and many superior coaches are struggling to gain any traction whatsoever let alone become a screaming success.
I have quite a few of the latter folk in my orbit and so I thought a long-form discussion on how to become a successful fitness coach would be worthwhile.
I’ve spoken about this before as I have a coaching service that will do just over seven figures in revenue this year, but I felt like I couldn’t fully do the topic justice as I was able to “shortcut” the process by first achieving notable success as an author, podcaster, blogger, and entrepreneur.
By the time I launched my coaching service, I already had a large and loyal following, and it’s not exactly helpful for me to tell aspiring coaches to just do what I do—to first write a few bestselling books, then create a top-100 health podcast, then create an 8-figure supplement business and a couple blogs that get a couple million visits per month, and then voila, your coaching business will soar.
That’s why I wanted to get somebody who a) has a bigger coaching business than me and b) has built it more traditionally to come on the show and share their insights about how to go from nothing to something in the online coaching game.
There are probably quite a few of those somebodies out there, but I particularly liked what Cody McBroom is doing and so chose him for the interview. As you’ll learn, Cody has done very well for himself, his business, and his clients, and in this episode, he shares a very down-to-earth, practical roadmap for following in his footsteps.
Click the player below to listen in:
Timestamps
9:02 – What is your advice to people who want to become a personal trainer and have their own business?
27:42 – How do you become a better coach?
32:12 – Are there certain personality types that wouldn’t work well as a coach?
1:16:30 – What are your thoughts on how to find passion?
1:26:18 – Where can people find you and your work?
What did you think of this episode? Have anything else to share? Let me know in the comments below!
Legion Featured Author
Mike Matthews
Mike Matthews is the founder of Legion as well as the author of several award-winning fitness books, including Bigger Leaner Stronger, Muscle for Life, and The Shredded Chef.
His simple and science-based approach to building muscle, losing fat, and getting healthy has sold over a million books and helped thousands of people build their best bodies ever, and his work has been featured in many popular outlets including Esquire, Men’s Health, Elle, Women’s Health, Muscle & Strength, and more, as well as on FOX and ABC.
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Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you live in the UK or Canada, your order ships free when it’s over $99.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you’re outside the USA, your order ships free when it’s over $199.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
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“Natural” doesn’t always mean “better,” but in many cases, natural ingredients are superior to artificial ones for various reasons, including purity, safety, and efficacy.
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In consideration of the services and/or products offered by Legion Athletics, Inc. (“Legion”) including, but not limited to, nutrition plans, exercise routines and coaching, and in addition to the payment of any fee or charge:
I knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my use of Legion’s services and/or products, and I hereby release and hold harmless Legion and its consultants, officers, contractors, agents, owners and employees from any and all responsibility, liability, cost and expenses, including for injuries, damages or disorders (physical, metabolic, or otherwise), resulting from my use of Legion’s services and/or products.
I understand that fitness activities including, but not limited to, strength, flexibility, and cardiovascular exercise, with or without the use of equipment, are potentially hazardous activities that involve a risk of injury and even death, and I am voluntarily participating in these activities and using equipment and machinery with knowledge of the risks involved. I hereby agree to assume and accept any and all risks of injury or death related to said fitness activities.
I understand Legion’s services and products are not meant to treat or manage any health conditions or circumstances, and I acknowledge that Legion has recommended I obtain a healthcare provider’s approval for my use of Legion’s services and/or products, through regular physical examination(s) and/or consultation. I acknowledge that I have obtained my healthcare provider’s approval or have decided to use Legion’s services and/or products without such approval and hereby assume all responsibility for my use of said services and/or products.
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