If you want to learn about what goes on behind the curtains of our minds and how it influences our attitudes, emotions, choices, and behaviors, then you want to read this book.
If you want a short but fantastic primer on the basics of good marketing, including the primary goal of marketing, the fundamentals of good branding, product creation, advertising, and more, then you want to read this book.
If you want to know how to quickly master complicated information and produce better results in your work and life in less time, then you need to read this book.
If you want to gain some much-needed perspective on the current political, social, and economic zeitgeist, and get an informed idea of what will come next, then you need to read this book.
If you want to find your “true calling,” pursue it passionately, and use it to make a good life for yourself and your family, then you want to read The War of Art.
If you like to read biographies to find the ideas that extraordinary people have used to achieve great things, then you want to read this book.