If you’re in business either for yourself or working for someone else and want to become a better entrepreneur, businessperson, worker, boss, or even, I would argue, a better person, you want to read this book.
If you’re looking for powerful but unvarnished and sometimes unpalatable advice on achieving more happiness and satisfaction in your life, then you want to read this book.
If you want to learn about what goes on behind the curtains of our minds and how it influences our attitudes, emotions, choices, and behaviors, then you want to read this book.
If you want a short but fantastic primer on the basics of good marketing, including the primary goal of marketing, the fundamentals of good branding, product creation, advertising, and more, then you want to read this book.
If you want to know how to quickly master complicated information and produce better results in your work and life in less time, then you need to read this book.
If you want to gain some much-needed perspective on the current political, social, and economic zeitgeist, and get an informed idea of what will come next, then you need to read this book.